The mission of Good Will Publishers, Inc. is to publish and distribute value-oriented books and materials that are in nature Judeo-Christian, religious or are otherwise inspirational or beneficial. The mission includes:

In pursuing this mission, Good Will is committed to operating all phases of its business in a highly ethical manner consistent with the materials we publish and distribute. Particularly, we will always strive to treat our associates and customers with the same respect, dignity, and fairness with which each of us would hope to be treated.